That’s why I’ve assembled this list of seven strategies that go beyond those commonly-known best practices, serving as unconventional and sometimes counterintuitive tips to increase your conversion rates:
1. Show examples in your form fields.
2. Offer a coupon code or discount.
3. Start here.
4. Traffic-specific landing pages.
5. Make the most of thank-you pages.
6. Utilize 404 pages.
7. Make short-term offers.
Source - forbes